My career as an Insurance agent started in 1975 with Met Life. I had the opportunity to become a Partner in this agency in 1983. Than in 2004 I became the agency’s sole owner. Since 1983 I have specialized in all lines of business. I obtained my MBA from the University of California at Berkeley, my BS degree from Cal Poly, SLO and have since received my CLU and ChFC designations. I served as The Solvang Breakfast Rotary Club President and on other board positions of non-profit organizations and fundraisers. My focus is to give back to the community and provide services to all those I come in contact with. Outside the office my time is spent exercising at he YMCA, doing yard work and preparing my Sunday Primary lessons. What a wonderful experience it has been. My wife and I are the proud parents of 5 children and 6 grandchildren. Life is truly a great adventure.

I was born and raised in Solvang in the beautiful Santa Ynez valley. I am excited to be a part of our family owned business and provide our services to all of the people that make this area so wonderful. I have a BA degree from California State University Northridge in Political Science and an extensive resume of providing top tier sales and customer service in a variety of industries. When I am not working with my father at our insurance office you can catch me riding my bike, looking through my vinyl collection and playing with my two cats Jacobean and Katinka.

Simon Asheroff has been with our agency for 13 years. He has been in the insurance industry for 43 years and specializes in Building Owners, Property Managers, and Real Estate Developers insurance.